WuJiYiFang CIS Design

Design Concept for a Solid Wood Furniture Store: Blending Tradition with Trend

Shape: Derived from square Chinese-style window frames, creating a balanced and stable overall feel.
Symbol: The concept of "Wu" (無, nothingness) is incorporated within the square, signifying "WuJiYiFang" (無即一方) - nothingness is all-encompassing.
Chinese Typography: Utilizes DFNew Artistic Font (華康新綜藝體), a modern and accessible typeface that maintains a traditional essence.
English Typography: Employs DIN Bold, a strictly regulated font, symbolizing the precision and meticulousness in furniture craftsmanship.
This design elegantly merges traditional Chinese elements with contemporary aesthetics, reflecting the store's commitment to crafting solid wood furniture that respects heritage while embracing modern trends. The logo encapsulates the brand's philosophy of balancing emptiness and fullness, tradition and innovation, in both its visual presentation and its products.