DUO BAO BOX Brandbook

Provide a brief market analysis for set-top boxes (including smart TVs and TV boxes), suggest a market positioning, and outline a Brandbook design strategy
Market Analysis:

Growing demand for streaming services and smart home integration
Increasing competition from established tech giants and new entrants
Trend towards all-in-one solutions combining streaming, gaming, and smart home control
Price sensitivity in the market, especially for new entrants